Saudi Arabia is considering a push to attract more outside investors to bolster its top football competition, part of a strategic revamp that’s started with an influx of star players from Europe.
The Saudi Pro League is discussing the option of new broadcast deals and partnerships with private equity companies to grow the competition’s appeal as the kingdom works to become a powerhouse in the world of professional sport, according to people familiar with the strategy.
Saudi Arabia’s $700 billion wealth fund and state oil firm Aramco last month took control of several Pro League clubs. The aim is for the new owners to build up the teams’ brands and revenues and then sell stakes to investors including global private equity companies to benefit from their expertise overseeing sports teams, one of the people said, asking not to be named because the talks are private.
No comments:
Post a Comment