Shopping Festival (DSF), the region's largest retail, tourism and entertainment event started on February 15, 1996, as a retail event intended to revitalise retail trade in Dubai.
It was launched under the directives of His Highness Shaikh Mohammad bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to position Dubai as a leading tourist destination and to stimulate the economic and tourism sectors in the city.
The concept was the first of its kind in the region, and proved to be highly successful, mainly due to the close cooperation between the government and the private sectors.
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