Harrods Seeks to Be All Things for All People: Retail - Bloomberg:
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“I don’t even think about Harrods. It’s for tourists, not locals,” said Long, a 68-year-old retired businesswoman who prefers to do her jewelry and fashion shopping at rival Selfridges.
For many British shoppers, the 164-year-old Harrods evokes a bygone era when Sigmund Freud, Oscar Wilde and members of Britain’s royal family walked its aisles and the retailer introduced England’s first “moving staircase.” Today, its dress code still bans flip-flops, Bermuda shorts and “unkempt clothing,” and there’s a bespoke stationery service on the second floor. Now, a push is on to update the stuffy image of Europe’s largest department store."
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