QIPCO, a private investment firm owned by members of Qatar’s Royal Family, has signed a multimillion-pound title sponsorship deal with the 35-event British Champions Series (BCS).
The two-year deal gives QIPCO exclusive naming rights for the series and full partnership rights for the new British Champions Day race at Ascot, the firms said in a joint statement Wednesday.
With a purse of £3m ($4.9m), the race marks the richest event staged in British racing history.
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