The Dubai franchise is weighing the option for an altogether different reason.
"Our objective is not to raise funds. It is to give our brand the highest possible visibility," said Fadi Malas, the chief executive of Just Falafel.
"It is very important for us, that rather than having a handful of partners, to have a few million shareholders. The only way to achieve that is by taking the company public. For us it's a huge marketing play to go public," he added.
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