Monday 17 December 2012

Chart of the week: how some EMs are skipping the desktop | beyondbrics

As telecoms companies know, emerging markets are not like developed ones. Many of them have leapfrogged over the complicated business of installing landlines and gone straight to mobile telephony. A parallel trend is playing out in the use of desktop internet and the mobile web.

Chart of the week takes a look at which countries are ahead, and which are playing catch-up.

The chart below shows three things: what proportion of a country’s population uses the internet (along the bottom axis); what proportion of all internet browsing is done on mobile devices (up the vertical axis); and the size in absolute numbers of each country’s internet population, indicated by the size of the bubble. We have taken a selection of key emerging markets and some developed ones.


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