When Just Falafel opened a store in Abu Dhabi in 2007, the fast-food outlet offered three versions of a falafel sandwich: traditional, Greek-style and Indian.
Now the young company offers 10 internationtal versions, including a Japanese take on the ubiquitous stuffed pita-bread pocket.
Just Falafel, which opened its London store in Covent Garden this month, hopes that transforming the humble bean-based snack into a multi-cuisine menu will allow it to challenge the dominance of high-street chains.
Just Falafel’s taste for fast expansion - FT.com
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