Sudan's biggest mobile phone operator Zain is treading cautiously in the country's poor south, as it weighs up the prospect of a relatively untapped market with high costs and instability, a senior executive told Reuters.
Despite being weighed down by U.S. sanctions and conflict that have deterred investment in other sectors, Sudan's mobile phone market has boomed in recent years and the country has emerged as a lucrative African market for telecoms players.
But South Sudan, which is expected to become Africa's newest nation in July after voting to secede earlier this year, is expected to prove a tougher market to tap.
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