One of the unusual things about Emirates Airline is that while it is one of the largest companies in the Middle East, it is also one of the least studied.
Few analysts follow the airline because it is government owned and unavailable to equity investors. So it was somewhat of a rarity when the Royal Bank of Scotland (RBS) published a report called "What would you do with 90 A380s?".
The title encapsulates much of the awe and incredulity surrounding the Dubai airline's success, the largest customer of the Airbus superjumbo and the world's largest airline based on international capacity.
It must be a very quiet news day or the folks at the National are really slow readers.
ReplyDeleteThis RBS report was published back in February 2011. And was published before EK's commercial folks ran into more problems adding landing rights in India and Germany (new destinations).
EK's expansion looks increasingly focused on the Americas and Africa. I think China will be a problem (see the problems EK has had getting the 380 into Shanghai).
One point missed by RBS is the great success of flydubai in identifying new (non India) routes - some of which may pass in time to EK.
Bests.