Top-tier US fashion brands are acquainting themselves with the Gulf's shoppers and it's now the turn of Kate Spade New York, which is also into jewellery and accessories, to do so. The first two outlets are now open, in Kuwait and last week at the Dubai Mall, through its franchise partner, the Jashanmal Group.
Plans are being finalised for stores in Abu Dhabi and Qatar as well. And these markets could well be the springboard to launch into new territories, both within the region and, at a stretch, into India. If that happens, it would be a repeat of the strategy the brand used six months ago in the UK, which would be the stepping stone for mainland Europe. "We worked hard to align those launches and, similarly, we think the connectivity between this region and India is important," Craig Leavitt, CEO of Kate Spade New York, part of Liz Claiborne Inc., said.
"And that is kind of the next market we are investigating for a launch in the near term."
I do not know about that, but that would be good too,thanks for commenting.
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