New Eastern Europe - Hashtags and Fan Pages vs.Trade Barriers:
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When Russia openly started a trade war against Ukraine in August 2013, the reason for it was quite obvious – to hamper the eventual decision on signing the Association Agreement with the European Union during the upcoming Eastern Partnership summit in Vilnius, and make those who influence the decisions of the Ukrainian authorities think more deeply about closer cooperation with Russia’s Customs Union project. The stake is thus quite high. These events have caused many comments.
What is often stressed is the assumption that Russia’s coercion will appear counterproductive because of the negative reaction of society. At the end of the day, ordinary people will stop buying Russian products, they say. Increased social media activity related to this problem is usually presented as the herald of the forthcoming fall in demand for Russian goods among Ukrainians."
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