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The Russian internet’s reputation as a pirate haven is well known and largely deserved. Some simple numbers offer a stark illustration of the scale of the problem. Nearly 6,000 Russian-language websites with illegal content were identified in 2012 (a 58 per cent increase year-on-year) by ICM, a Russian-Ukrainian specialist consultancy; in the video segment, pirated content last year accounted for more than 5bn views a month inside Russia alone.
Quite apart from any moral arguments, there is a financial imperative to tackle this addiction to pirated content. Media companies – including Western majors, some of which have withdrawn from or stayed out of Russia as a result – are losing billions of dollars of potential revenue, and Russia’s own creative industries are being deprived of a major source of funding."
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