Heinz or Delpazir: the state of Iran's homegrown industries | World news | The Guardian:
"Multinationals looking to swoop into Iran as most sanctions lift will find important sectors of the 80 million-strong market already conquered by domestic brands. While most domestic industries are uncompetitive by global standards, they are strong enough to create both risks and opportunities for all players.
Iranians are hungry for foreign brands, but 95% of Iran’s food market and 80% of its pharmaceutical market have been “captured” by Iranian companies, according to a poll mapping the frequency with which Iranians mentioned the brands they use in daily life.
Iranian brands also dominate sales of hair products, clothing, and vehicles, according to the poll, which was conducted in October 2015 by Toronto-based IranPoll.com in partnership with Tehran Bureau."
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