Monday 29 April 2019

Emirates Rethinks Its Network for a World Without the A380 - Bloomberg

Emirates Rethinks Its Network for a World Without the A380 - Bloomberg:

Emirates, the world’s biggest long-haul airline, is reviewing its route network as it grapples with slowing economic growth and the demise of the A380 superjumbo, a plane that’s been the cornerstone of its strategic thinking for almost two decades. 


Dubai-based Emirates has spent the past nine months “knocking down the network” to establish the optimum route profile both for itself and for the sheikdom, and is now close to the end of that exercise, President Tim Clark said at the 2019 Arabian Travel Market convention on Monday.

After establishing Dubai as the leading interchange for flights linking cities around the globe, Emirates is finding it tougher to find profitable new routes, especially with sluggish Persian Gulf economies weighing on margins. The state-owned airline was also unable to convince Airbus SE to upgrade the A380, forcing it to buy smaller jets requiring a recalibration of its super-hub model.

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