McKinsey tells how to weather the ‘perfect storm’ in Gulf retail | Arab News:
The consumer retail market is always dynamic, always changing. But maybe now, especially in the Middle East, it is changing faster and more unpredictably than ever, and companies in this sector are going to have to stay on their toes to avoid getting left behind.
This is the central message of a new piece of research by those smart people at McKinsey & Co., the consulting firm to kings and presidents throughout the world. In fact, McKinsey calls the current climate in the region’s retail industries “the perfect storm,” with consumers changing their buying habits arbitrarily and companies buffeted by commercial and technological factors largely outside of their control.
The most adaptable will survive and thrive, the rest “will get left behind,” said McKinsey.
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