Aramco Sale Gets Going on Saudi Highways and at ATMs - Bloomberg:
For what’s likely to be the world’s largest initial public offering, the marketing campaign at home in Saudi Arabia appears to be starting gradually.
Advertisements to drum up interest among Saudis in the sale of their oil giant, Aramco, appear on a few billboards, bank machines and online, though even in the urban sprawl near the company’s Dhahran headquarters you had to look for them. There were a couple on the highway from the city of Al Khobar to Dammam and at an ATM in the vast Al Rashid shopping mall.
The sale kicked off on Sunday at a news conference broadcast live from Aramco, and many Saudis have said they’ve been saving up to buy into the industry that has fed their economy for decades and underpins Crown Prince Mohammed bin Salman’s transformation of the kingdom.
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