The Arab world has long embraced television with gusto, and international media conglomerates are now increasingly starting to eye the potential of a youthful and increasingly well-to-do market with more than 250m often sedentary inhabitants.
Viacom’s MTV Networks and MBC Group, the largest pan-Arab broadcaster, Sunday signed an agreement to distribute the former’s Nickelodeon content through the latter’s regional network.
Shows such as SpongeBob SquarePants, Dora the Explorer and My Life as a Teenage Robot will be “localised” - in other words translated into Arabic - and MBC will also gain the rights to develop local consumer products and programmes based on some of Nickolodeon’s shows. Bhavneet Singh, MTV’s emerging markets chief, said:
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