Corporate watch: Egypt’s Mansour Group wants to emerge from the shadows | beyondbrics

"It’s hard to move in Egypt without being influenced by the Mansour Group – although most consumers wouldn’t know it. Whether you’re buying a phone, servicing your car, doing the week’s shop or eating at McDonalds, the Mansour Group is probably involved in the background.

Now its chairman is keen for the company to come out of the shadows. “We need to promote the Mansour Group as a global brand at some stage,” Mohamed Mansour tells beyondbrics. “It’s high time we had that kind of presence.” The question is how – and which parts of the Mansour Group of companies to emphasise.

Try branding a group this diverse: it has distrubution, sales and service businesses for autos, retail goods and industrial equipment, in Egypt, Iraq, Libya, Saudi Arabia and the UAE, as well as six sub-Saharan African countries and parts of Europe. It operates over 90 McDonald’s chains; distributes audiovisual and household products; it sells office equipment; and distributes marine, mining, and construction equipment."

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