Etisalat will use a two-year period of exclusivity in offering advanced 3G mobile services to capture new, high-spending customers in Iran, where it has won the licence to become the country’s third mobile operator.
As in Egypt, where it launched in mid-2007 as the country’s first 3G operator, Etisalat will enter Iran offering a new generation of high-speed mobile services. But while its Egyptian competitors launched their own 3G services within months, Etisalat’s US$400 million (Dh1.46 billion) licence guarantees two years of exclusive service.
“Iran will be a unique launch for us. We are the third entrant, but at the same time we will be in many ways the first,” said Jamal Jarwan, the chief executive of Etisalat’s international unit.
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