Collateral Damage Part 6: Underestimating the Crisis (PDF)

The sixth paper in the Collateral Damage series considers actions taken by companies around the world in light of the unfolding economic crisis, as reported in a new BCG survey of more than 400 major companies based in seven developed countries. Our key finding is that too many companies appear to be doing too little, too late. We offer some thoughts about how to instill a sense of urgency into an organization—including treating a company like a turnaround.