Thursday, 9 April 2009

The man who built Emirates into a global brand signs off


As the head of Emirates Airline’s marketing department for the past two decades, Mike Simon has seen his share of awards and plaudits, but possibly the highest praise he has received recently came from a London cab driver.

Mr Simon told the driver he was going to Arsenal, the home stadium of the Arsenal Football Club, which Emirates Airline won the naming rights to in 2004.

The cabbie replied, “Oh, the Emirates?” and went on to say, after learning that Mr Simon worked for the airline: “Oh well, I was in Dubai last week playing golf. I flew your airline. Not bad.”

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