National Bonds Corporation (NBC) posted 27 per cent growth in the first seven months of 2009 and expects to increase its sales for the rest of the year. "The global credit crisis is reminding many people of the importance of saving," Chief Commercial Officer Bruno Rochecouste told Emirates Business.
"In tough times people need to save for a rainy day. We have taken the lead to encourage people to save and promote a culture of savings in the UAE. This is why our sales went up quickly at the start of the global economic downturn."
He said the three-year-old Shariah-compliant company would continue to invest in projects that are "safe and suitable" in the UAE.
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