Gulf’s spin doctors in a blur of activity in trying times

* username: rupertbu

The Gulf may be struggling to come to terms with the fall out from the financial crisis, but one profession in particular is a hive of industry.

I refer of course to the region’s ever-increasing army of public-relations executives, who are in such a blur of hyperactivity at the moment that it’s hard to keep up with their comings and goings. But let’s try.

First stop, Kuwait. The sleepy emirate nestling between Iraq and Saudi Arabia has had an image problem for many years, going back at least to the first Gulf war in 1991 when its expensively armed military failed to keep Saddam Hussein’s invading forces for any significant length of time.