Man behind Next to launch regional brand - The National Newspaper

George Davies, the man behind the major British-based retail brands Next and George at Asda, is set to make his regional debut with a new line of clothing tailored for the Middle East consumer.

The first of an initial 60 children’s clothing stores will begin to open in Saudi Arabia, Egypt and possibly Bahrain from October, in conjunction with the Saudi Arabian retail conglomerate Fawaz Alhokair, Mr Davies said. This marks his first partnership and the first chain he has launched entirely overseas.

The clothing will be geared towards the region’s specific needs, such as climate.