Egyptian property developers must change their business models if they want to unlock the benefits of government housing initiatives introduced in the post-Mubarak era.
Egypt, the Middle East and North Africa region's most populous country, faces the biggest shortfall of affordable housing. The government has pledged to build 1 million extra units, but the global property investment and advisory firm Jones Lang LaSalle puts total demand for affordable homes at 1.5 million.
Until recently, the industry has focused much of its attention on the wealthy elite, pricing out the majority of Egyptians.
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