Coca-Cola has made the biggest investment into the Middle East’s consumer packaged goods sector through a $980m deal to buy into Saudi Arabia’s drinks company Aujan Group.
The US multinational will take a roughly 50 per cent equity stake in Aujan, an established drinks distributor in the Middle East and north Africa founded more than a century ago in the eastern province of Saudi Arabia.
Aujan has doubled revenues since 2006 to reach $850m this year and hopes to double it again over the next five years as the newly-formed partnership uses the financial clout of Coca-Cola to expand across the region, especially in fast-growing markets such as Egypt and Iraq, according to its chairman, Adel Aujan.
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