Advertising executives not convinced by growth claims - The National

Advertising executives have disputed two reports that claim the industry grew in the region last year.

In an escalating row, several of the biggest media agencies insist that advertising spending declined by 10 per cent last year.

That is despite the findings of Ipsos MediaCT, one of the region's two main advertising monitoring companies, which said spending in the Arab advertising industry grew by 9.5 per cent last year. A rival monitoring agency, the Pan Arab Research Center (Parc), last week reported a 4 per cent rise in the Arab advertising market for last year.

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