The city emerged as the only one in the Middle East last year to achieve an increase in hotel occupancy and RevPAR (revenue per available room — an industry benchmark for performance), according to Ernst & Young's (E&Y) Middle East Hotel Benchmark Survey for November 2011.
While Dubai's hotels recorded a four per cent increase in occupancy (at 79 per cent), revenue notched up 4.5 per cent growth in the period from January to November over the same period in 2010 to Dh632 million. The average room rate (ARR) in the hotels, however, dropped by a slight 0.2 per cent to Dh797 from Dh799, according to the E&Y estimates.
"Dubai is the sole tourist destination in the region that has shown a rise in both occupancy and RevPar, with a very slight decline in room rates. Dubai has been successful in attracting a larger share of the GCC tourism market as well as penetrating the US and China markets more effectively as it is considered a stable and open market, boosting overall performance figures," Yousuf Wahbah, Partner and Head of Mena (Middle East and North Africa) Transaction Real Estate at Ernst & Young, told Gulf News in an emailed statement.
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