With EU and US stagnation, the Middle East's advertising industry may have to make do with a 'flat' performance this year. But Omnicom's Elie Khouri says the Arab Spring produced more democracy, creating openings for more media and more advertising. Ben Flanagan reports:
The Arab world's advertising industry faces a tough year.
After years of stellar growth followed by a crippling recession, the US$4 billion (Dh14.6bn) industry can only hope for a period of stable spending, warns Elie Khouri, the chief executive of Omnicom Media Group in the Middle East and North Africa (Mena).
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