One of the world's largest advertising groups has bought the digital-media agency Flip Media, which is based in Dubai.
The Paris-listed Publicis Group, which controls advertising agencies such as Leo Burnett and Saatchi & Saatchi, has been in discussions with Flip Media since last year. Yousef Tuqan, the chief executive of Flip Media, said the deal sent "a statement to the industry".
"It shows that global brands see the value of digital in the region," said Mr Tuqan. "We've had numerous approaches over the years, being quite a visible agency in the region. The real challenge was finding the right partner."
just linked this article on my Facebook account. it’s a very interesting article for all.
ReplyDeleteflip books