Can a small business launch operations when it's not perceived to be one? One could say that would be the case when the promoter of the start-up is one of the daughters of the founder of a multi-billion dirham business empire.
That's the situation facing Shafeena Yousuf Ali, owner of the Abu Dhabi-based Tablez Food Co., which has been in business for just over 18 months and has launched three food and beverage (F&B) concepts. But just as pertinently, she is one of the three daughters of Yousuf Ali M.A., founder of the Emke Group and operator of the Lulu supermarkets and hypermarkets.
"I am aware of the perceptions that others may have about my business and how much of a connection there is with my father's," Shafeena said. "That's why it was absolutely vital for me to ensure that Tablez has its degrees of separation from the Emke Group and very well-defined ones at that.
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