Arab brands must aim to create more fizz - The National

There is a "huge gap" between Middle East brands and the likes of Coca-Cola or Apple, according to a regional branding expert.

Gautam Sen Gupta, the managing director of Brand Finance Middle East, says just three Arab brands - Emirates Airline, Etisalat and Saudi Telecom Company -rank among the world's 500 most valuable.

Apple is the world's most valuable brand, with its name worth more thanUS$70 billion (Dh257.12bn), according to rankings by Brand Finance.

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