Etisalat is aiming to leapfrog two of its key competitors in Nigeria within four years as the UAE mobile-phone company looks to increase its share of Africa's biggest telecommunications market.
Etisalat Nigeria aims to build on its momentum as the fastest-growing telecoms company in the country by expanding its customer base by a further 20 per cent by the end of the year. So far, it has 13.3 million customers, up from 9.8 million at the end of last year.
"It's tearing along," said Steven Evans, the chief executive at Etisalat Nigeria. "We have a very aggressive set of targets and are looking at between 15 [million] and 16 million subscribers by the end of this year. We are on track to achieve that."
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