With June proving an exceptionally busy month and spending patterns holding steady in the other five months, the UAE was easily the top regional market for advertising. The first-half of the year saw advertiser spending $755 million (Dh2,773 billion).
This represents an 8 per cent gain over the $698 million advertisers ploughed in during the corresponding period of 2011, an indication that key sectors such as retail, travel and hospitality have the confidence to mount major ad campaigns. Saudi Arabia ranked second in the regional rankings with $752 million, up 16 per cent from a year ago.
Estimates suggest that advertisers loosened their purse strings and spent $146 million last month, according to data from Pan Arab Research Centre (Parc). The numbers are based on the official media rate cards and do not take into account any discounts that media owners provide.
No comments:
Post a Comment