Middle East hotels saw occupancy and average room rates improve in the first half of the year, boosted by double-digit demand growth compared to the first six months in 2011, according to the latest study by STR Global. It revealed that the 2012 year-to-date data for the hotels across the broader Middle East and Africa (MEA) region, however, showed a 9.4 per cent occupancy increase to 60.6 per cent, a 1.5 per cent ADR (average daily rate) decrease to $162.37, and a 7.7 per cent rise in RevPAR (revenue per available room) to $98.38, over the same period last year.
In June 2012 alone, hotel occupancies in MEA recorded a double-digit growth with RevPAR rising 6.8 per cent to $79.22 for the region’s hotels. Occupancy increased 8.7 per cent to 58.2 per cent during the month, while the average daily rate (ADR) fell 1.8 per cent to $136.16.
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