Emirates Telecommunications Corp, the largest publicly traded company in the United Arab Emirates, is targeting subscriber growth of 45 per cent in Nigeria next year by luring customers from its three larger rivals.
Etisalat, as the company is known, is the smallest mobile phone operator in sub-Saharan Africa’s second biggest economy. It is aiming to have 20 million active subscribers by the end of next year, from about 13.8 million now, Steven Evans, chief executive officer of the Nigerian unit, said in a phone interview yesterday from Lagos, the country’s commercial capital.
“Most of our growth is coming from people leaving other operators,” he said.
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