Investment from the Middle East has helped to boost the revenues of European football clubs to record levels this year, according to Deloitte, a professional services company.
The 2012 Deloitte Football Money League found the combined revenues of the world’s 20 highest-revenue generating football clubs grew 3 per cent in the 2010 to 2011 season to exceed US$6 billion (Dh22bn) for the first time.
“As European economies struggle with recessionary pressures, which may make securing sponsorship and investment challenging domestically, there is an appetite from both European clubs and Middle East companies alike to forge new partnerships,” said Dan Jones, partner in the sports business group division at Deloitte. “It is no surprise that, as Middle East-based organisations look to further promote themselves on a global stage, we are increasingly seeing them choose football as a medium through which to achieve this.”
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