When Ahmed Alkhatib wants to check on the customers who flock to his shop every day, he simply has to look at a computer screen on his desk. Without leaving his office in central Amman, he can see what products they are scouting for, where they are located, what language they operate in and even what browser they are using to check out his offering.
Most importantly, he can see how much money they are spending on Gucci sunglasses, Prada handbags and other products sold on MarkaVIP, one of the largest online shopping sites catering exclusively to the Arab world.
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