Start-up companies from the Persian Gulf region and discussions about attitudes of young Arabs and how to address their concerns voiced in the Arab Spring were in the spotlight on the third and final day of the Abu Dhabi Media Summit on Thursday.
Antonio Campo Dall'Orto, executive vp, Viacom International Media Networks, presented some highlights from Viacom's latest research report on the millennial generation, which comprises nearly 2.5 billion, or 34 percent of the world population. It covers people born in 1981 or later, the first digital generation.
Viacom's biggest ever, the report covered 24 countries, he said.
No comments:
Post a Comment