Friday, 4 January 2013

Malia Group: spreading risk in the Middle East | beyondbrics

Opening the only five-star hotel in Iraq two years ago was a bold move by any standards. Throw in marketing cigarette makers in Lebanon and distributing Shell Lubricants in Iraq, and Malia Group looks like a controversial risk-taker.

Established in 1936, the Lebanese group includes twenty companies that together cover six sectors, which Malia groups as industries (making pharmaceutical, personal care products and bottled water), consumer goods distribution, solutions (which includes a technology company and advertising agency), fashion and luxury, engineering and contracting, and hospitality and real estate.

Among the brands is Pharmaline, which has a plant just north of Beirut manufacturing pharmaceuticals for companies such as GlaxoSmithKline and Merck Serono. And Ch Sarraf and Co does the marketing and sales for Clairol, Wella, Burberry and Paul Smith.
Malia Group: spreading risk in the Middle East | beyondbrics

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