Monday, 26 August 2013

Dubai pay TV firm OSN buys Pehla Media & Entertainment | Reuters

Dubai pay TV firm OSN buys Pehla Media & Entertainment | Reuters:

"Dubai-based pay-TV network OSN on Monday said it had acquired Pehla Media & Entertainment, which offers nearly 40 channels in a variety of South Asian languages in the Middle East and North Africa (MENA), for an undisclosed sum.

The region is home to millions of expatriate workers from India, Pakistan, Sri Lanka and Bangladesh and OSN Pehla will now be available across OSN's 24-country footprint in MENA.

Pehla channels broadcast in Hindi, Urdu, Bengali, Tamil and Malayalam.

"OSN Pehla now gives us the opportunity to reach out to one of the largest demographics in MENA," David Butorac, OSN's chief executive told a news conference in Dubai."

'via Blog this'

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