Uralkali director predicts great demand for potash | Russia Beyond The Headlines

Uralkali director predicts great demand for potash | Russia Beyond The Headlines:

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Vladislav Baumgertner: "We believe that, in 2014, demand for potash may grow by 10 percent
to 60 million tons, and, in subsequent years, the market may begin to grow again by 3-4 percent".
Source: ITAR-TASS

Last week, Uralkali General Director Vladislav Baumgertner announced that the company will no longer sell products through the Belarusian Potash Company (BKK, the only exporter of Russia’s private Uralkali and state-owned Belaruskali). Now, only Uralkali Trading will handle sales, and it will concentrate on product volumes instead of price, as it had before.
Until recently, the much consolidated potash industry has lived by the principle of "price before volume" — the small number of producers has allowed them, in most cases, to dictate terms to buyers.
Changing the sales policies of the industry's largest company has caused panic on the market. In just one day, the world's largest potash companies lost more than $20 billion in capitalization."

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