Emaar in pole position for Formula One team Lotus - The National

Emaar in pole position for Formula One team Lotus - The National:

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The company that built Burj Khalifa will join Microsoft, Unilever and Coca-Cola
as sponsors of the Lotus F1 team featuring Kimi Raikkonen. Patrik Stollarz / AFP

Emaar Properties has become the latest Arabian Gulf-based corporation to make a mark on the international sporting scene, after striking a sponsorship deal with the Formula One team Lotus.

The Dubai-based developer of Burj Khalifa and The Dubai Mall announced yesterday that it would be an official partner with the Lotus F1 team, in a two-year deal commencing with this week's Italian Grand Prix in Monza.

The partnership is one of Emaar's first forays into the international sporting arena. The company has previously sponsored Dubai World Cup horse racing, and the Dubai Desert Classic golf tournament. It also sponsored the one-off Indian Masters golf tournament in New Delhi in 2008."

'via Blog this'