"Not long ago, the future for Nokia looked merely bleak. In developed markets, Apple and others were outselling the Finnish company with advanced smartphones, leaving Nokia to play catch-up. In emerging markets, Nokia clung on to its market by selling so-called feature phones – simpler, slimmed down smartphones.
Then things got bleaker. With the advent of cheaper handsets running Android, customers in emerging markets began to buy advanced smartphones, too – and not Nokia ones. So, can Microsoft’s purchase of Nokia’s phone business pay off – and how important are emerging markets?
Nokia has seen its market share decline everywhere, not just in the developed world. Its latest geographic breakdown is stark: mobile device volumes are down in every region year-on-year by double-digit percentages.
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| Source: Nokia |
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