Carlsberg spreads bets beyond Russian beer drinkers - FT.com

Carlsberg spreads bets beyond Russian beer drinkers - FT.com:

"

Bloomberg

Ending a tradition that goes back into the mists of Russian history, President Vladimir Putin’s government swallowed hard at the start of this year and finally classified beer as an alcoholic drink.

Like every brewer, Carlsberg, the Danish king of Russia’s beer market, knew this decision was coming. But the government’s action followed exceptionally steep increases in beer tax and strict new restrictions on beer advertisements. Then came the closure of many of the ubiquitous urban kiosks where vendors have sold beer to thirsty Russians day and night since the late Soviet era. Truly, Carlsberg has reason to reflect on the choppiness of business conditions in emerging markets."

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