Thursday, 17 October 2013

Coke vs Pepsi in EMs: different strategies, same gloom | beyondbrics

Coke vs Pepsi in EMs: different strategies, same gloom | beyondbrics:

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By Luke Smolinski and Pan Kwan Yuk

Coca-Cola and Pepsi are known for their cheery attitudes to the world. A list of their slogans include: “open happiness”; “life tastes good”; “the best drink created worldwide”.

But these days, life is tasting a lot less sweet for the two drinks giants as both struggle with waning growth in key emerging markets.

Muhtar Kent, Coca-Cola’s chief executive, set the tone during the company’s third quarter earnings call with analysts on Tuesday:"

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