Twitter’s EM uphill battle | beyondbrics

Twitter’s EM uphill battle | beyondbrics:

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As Twitter’s IPO cranks into action, there is one big question that is puzzling beyondbrics and many others: where are the non-US users based?

In its SEC filing, Twitter admitted that “users outside the US constituted 77 per cent of our average MAUs [monthly active users] in the three months ended June 30, 2013″. Just who are the 77 per cent? And can Twitter make money out of them?

Unlike Facebook, which had very explicit country by country data, Twitter doesn’t require users to declare their location, and the publically available stats are patchy at best. But beyondbrics has made a stab at working out where the users are.

We’ve been here before, of course – last year there was a lot of debate over whether China was actually Twitter’s biggest market. That was based on a survey by GlobalWebIndex which put China top, with 35.5m users, ahead of the US."

'via Blog this'