Villeroy & Boch: a lesson in opening in India | beyondbrics

Villeroy & Boch: a lesson in opening in India | beyondbrics:

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Last year the Indian government eased the rules on FDI into single-brand retail, allowing 100 per cent foreign ownership. Yet Villeroy & Boch, the German-owned porcelain manufacturer, has chosen to come to India in a joint venture with a local partner.

It raises questions about the policy reform and whether foreign stores will set up alone in India – even if they are now allowed to.

Having attempted to enter India a few years ago with a distribution agreement that didn’t work out, Villeroy & Boch established a 50-50 joint venture in June this year with Genesis Luxury, which also works with fashion brands such as Burberry and Paul Smith. By August the first Villeroy & Boch store had opened in Mumbai’s high-end Palladium Mall."

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