‘In banking, go big or go home’, says ADIB chief behind turnaround | The National

‘In banking, go big or go home’, says ADIB chief behind turnaround | The National:



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When Tirad Al Mahmoud was offered the post of chief executive of Abu Dhabi Islamic Bank in 2007, Sharia-compliant lenders had the reputation of being more ethical than their conventional counterparts but lagging behind in customer service. A veteran Citibank executive, Mr Al Mahmoud saw the challenge as too good to pass up.



“I saw that opportunity at ADIB and I said, “wow I could do this here and dramatically enhance the bank’s performance,” Mr Al Mahmoud told The National in an exclusive interview. “When I came here, we ranked number 23 in terms of service in a survey that was done for 24 banks. And number 24 was a bank that had been in the country for six months only. So basically we were the worst bank in service. Today we are the best customer service bank three years running across all banks.”"



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