Sunday, 4 May 2014

Profits Soar at Pakistan’s Only Legal and Legendary Brewery - India Real Time - WSJ

Profits Soar at Pakistan’s Only Legal and Legendary Brewery - India Real Time - WSJ:



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A worker looked at bottles of alcohol pass through quality control at the Murree Brewery in Pakistan.
 
Annabel Symington for The Wall Street Journal
In the heart of the military base in Rawalpindi, Pakistan is the thriving–and legal–Murree Brewery.



The 153-year-old producer of beer and spirits was established by the British and continues in what is today Pakistan. It survived partition and the creation of Pakistan as a Muslim-majority nation. It kept brewing during the sweeping Islamization efforts of the late 70s and 80s, when access to alcohol was restricted to the tiny non-Muslim minority. It has also weathered the doldrums of Pakistan’s economy, and is one of the most successful businesses in the country.

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